What is PPC Advertising?

PPC is an advertising model where advertisers can display advertisements for their services and goods when users, people searching for products online – entering relevant queries in search engines. Advertisers only charged when user actually clicks on their advertisements, the name “PPC”. Due to nature of keywords and role they play in the paid search, PPC advertising can be referred as keyword advertising.

How Does PPC Work?

In an order appearance of ads alongside results on search engine cannot pay more to ensure that ads appear much more prominently that competitors advertisement. Ads are the subects that what is known as an Ad Auction, it is an entirely automated process in which Google and major search engines use to determine relevance and validity of advertisements appear on SERPS.