CRM is “customer relationship management” which stores customer contact information like name,address,contact number as well as keep records of customer activity like email, phone calls, website visits and more. Best CRM software’s for small scale businesses, we start by asking owners those use CRM software’s.
Here are these criterias we use to evaluate each software:
- Cost
- Customer service
- Service limitations
- Mobile access
- Reporting and analytics
- Third-party integration
- Automation capabilities
- Customization options
- Employee-tracking capabilities
- Sales and marketing tools
- Lead-generation tools
- Contact-management features
- Ease of use